The phrase really means that this problem is something which cannot be solved by normal thinking and you need some creative / unusual ways and means to solve it. The way this phrase is being used today for all problems, it is being pirated beyond repair. Any problem say, preparing a sales report has the executive saying i need to think outside the box for making this...and so on. If this is the case where everytime you need to think outside the box than probably the box needs changing...!!

submitted by Sapan

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