Related to "savings" (q.v.). In the usage: the more you buy, the more you save. Buying is not saving, buying is spending. This Madison Avenue meme lets fools-soon-to-be-parted-with-their-money feel that they're being smart when they buy more than they need just so the price of the surplus is lower. Don't fall for this one!!! When you hear it, engage those higher brain functions.

submitted by Bekaybo

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