It means something different to marketers than to consumers-- consumers think it means "hey, I am qualified to get this offer-- they have already established that" whereas to marketers, 'qualify' means to "establish a list of potential customers." So when you get that mailing or phone call that you're 'pre-qualified' for some offer, you think you should be able to say, "Great, send that 0% credit card," but then, instead, they have all these silly questions about how much money you make. And then they say, "oh, sorry, you don't qualify." hmmmmmmm

submitted by ToeKnee

TrackBack ping me at:

http://www.wordpirates.com/index.cgi.trackback