Used by marketeers to appeal to "GenX" (or, since that target demographic is getting on in years, just plain old teen) consumers whom they like to think like bungee jumping, street luging, and other assorted "extreme" sports. Also spelled "X-treme", because that's a more "extreme" way of spelling it. Often associated with the color neon green. If this word could smell, it would smell like testosterone and Mountain Dew. Cynicism and sarcasm towards this word on the part of the target demographic seems to have no effect in stopping it, only making it stronger and more likely to exclaim "Dude!" Our only hope is that it will be displaced by another obnoxiously pirated word, in the same manner that "extreme" displaced "awesome."

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